How Much Tickets Were Sold Mama Mia Here We Go Again
'Mamma Mia! Here We Go Again' Proves Power of Women at Box Office
Films like "Book Lodge" and Universal'south ABBA musical have go placidity successes thanks to Gen X and baby boomer women
Universal
While it's not quite the stealth megahit of its 2008 predecessor, "Mamma Mia! Here Nosotros Go Again" has done what Universal intended for it to do: serve every bit an culling for female audiences from the likes of "Mission: Impossible – Fallout" and "The Meg," as the ABBA musical sequel quietly passed $100 million at the domestic box office during its quaternary weekend in theaters.
The numbers for the film too go along a firmly established trend at the box office: while fewer mid-upkeep films have managed to stand out on the box part charts, a film with a $60-80 million budget can make its coin back if a studio tin successfully striking a demographic that many blockbusters ignore: Gen X and babe boomer women. Such was the case when "Mamma Mia!" grossed $609 million worldwide a decade agone, and the same is true with "Here Nosotros Go Once again," as it hits $280 1000000 worldwide against a $75 meg upkeep.
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Co-ordinate to information from Movio, the film's opening weekend — which was just under $35 1000000 — was at first dominated by younger women and group/family audiences. Over 25 percent of tickets sold on opening solar day were sold in groups of ii or more, with the boilerplate age sitting at 37.
Merely starting on the flick's opening Saturday and continuing through the rest of the weekend, the film'due south audience heavily skewed older. After Saturday and Sunday, the average age for the entire opening weekend rose to 46. While recent musicals like "La La Land" and "The Greatest Showman" had audiences that were more equal in terms of gender and age breakup, the audition for "Here We Go Again" over the by month has been more than two-thirds female, with 47 percentage of the audition being women age 40 or over.
On top of that, Movio says that the audience for "Hither We Go Once again" had a higher percentage of infrequent moviegoers — those who go to the movies less than iv times a year — than the national average. Whether it's because of its musical appeal or a bandage that includes Colin Firth, Cher and Meryl Streep, this film is reaching out to a large audience that generally doesn't go to a specific motion picture in such large numbers… which is exactly why Universal gave this sequel the green light.
We saw this trend earlier in the year with Paramount'southward "Book Club," a film starring several boomer actresses like Jane Fonda and Diane Keaton, a film that the studio bought for $10 meg and made a solid turn a profit every bit older women drove the film to a $68 million theatrical run.
Also Read: 'The Meg' Devours Box Part With Unexpected $44.5 Million Opening
And while information technology's for a unlike demographic, we should encounter something like when "Crazy Rich Asians" hits theaters next weekend. Just as women over 40 showed upwards for "Mamma Mia!" fashion above the boilerplate for their age grouping, Asian audiences are expected to heavily overrepresent for Jon G. Chu's motion-picture show even as they account for but six percent of all tickets sold domestically last yr.
In other words, representation matters, whether it's ethnicity, age or gender. And if a studio has a quality film that fills that representation demand, information technology won't demand a microbudget or a name-recognition franchise to turn a profit.
2017 Box Office Hits and Misses, From Marvel Blockbusters to Matt Damon's Many Duds
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This year's box office had some obvious large hits -- Marvel, "Star Wars," "Beauty and the Brute" -- just the numbers likewise revealed some interesting trends when it comes to what was a hit and a miss financially. Here are but a few of them.
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HIT: Representation
The demand for more women and people of colour in media wasn't just a Twitter tendency, it was backed up by wallets. Patty Jenkins and Gal Gadot were the queens of the summertime as "Wonder Adult female" grossed $412.v million domestic, while Hashemite kingdom of jordan Peele's "Go Out" was Hollywood'due south biggest bang for its buck with $254 1000000 grossed confronting a $four.5 million upkeep. Even indie films reflected this trend, as Best Picture winner "Moonlight" prepare a studio box office record for A24 … until information technology was broken past "Lady Bird," the directorial debut of Greta Gerwig.
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MISS: Long-running franchises
Audiences were very clearly not interested in a fifth "Pirates of the Caribbean" or "Transformers" movie, as 2017 installments for both franchises proved to be by far the lowest grossing films in their corresponding series. Disney can blot the loss on "Pirates" failing to launch, but for Paramount, which looked to "Transformers" equally its major tentpole and has another sequel and a "Bumblebee" spinoff on the slate, this was very bad news.
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Striking: Horror
By far, 2017 has been a huge year for horror at the box office. Blumhouse's depression budget formula for horror continues to pay dividends for Universal, while WB/New Line's "Conjuring" series topped $one billion later the release of "Annabelle: Cosmos." And of course, there's "It," the biggest horror striking of all time with nearly $700 million worldwide gross.
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MISS: Raunchy comedies
Very few comedies were able to find traction at the box office this year. New Line's "The House" was the lowest-grossing motion picture of Will Ferrell's leading role career with $34.1 1000000, while others like "Girls' Night" and "Snatched" besides cruel apartment. A pic that did buck the trend was Universal'south "Girls Trip," which earned rave reviews and a $139 one thousand thousand global gross
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HIT: The MCU
Well, duh, Curiosity Studios has been the one constant at the box office for the past decade. Just why was it especially a hit? Because this year Marvel Studios became the first production studio to release three films to $100 million-plus openings. With "Black Panther" and "Avengers: Infinity War" coming upwardly, that streak could increase to five.
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MISS: Dark Universe
Universal had a strong year with over $5 billion grossed worldwide, only the Dark Universe's failure to launch with "The Mummy" was a big blemish. Despite launching with much fanfare, "The Mummy" needed overseas assistance to stay out of the scarlet equally it only grossed $80 1000000 domestically. Five months later, Alex Kurtzman and Chris Morgan, who were selected to oversee the project, stepped downwardly.
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HIT: Diverse Slates
Even though Disney remained on top with their stable of franchises, Warner Bros. and Universal were able to go along upwardly with a diverse set of films. In addition to "Wonder Woman," WB also released hit horror films like "It" and "Annabelle: Cosmos" and a blockbuster Oscar contender in "Dunkirk," while Universal's Blumhouse horror films and franchises installments similar "Fate of the Furious" performed well aslope films aimed for female audiences like "L Shades Darker" and "Girls Trip."
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MISS: Matt Damon
Two years after the success of "The Martian," Damon has fallen on difficult times. His two awards flavor hopefuls, "Suburbicon" and "Downsizing," accept both tanked at the box office, while his 2017 blockbuster, "The Great Wall," did decently in China but savage flat in America with only $45 one thousand thousand domestic.
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MISS: Summer
This year's box function total won't beat the $eleven.3 billion made final year, and a weak summer is to blame. The May-August box office total was the lowest since 2006, catastrophe with an Baronial that had 2 weekends without a wide release and the lowest full for the month in two decades.
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HIT: The residual of the agenda
But while the summer was bad, domestic totals could take been worse had information technology not been for potent performances in the leap and fall. March and September 2017 gear up new records for their respective months off of films similar "Beauty and the Beast" and "It," while "Star Wars" and "Jumanji" have given theaters a strong holiday stop. The traditional slate schedule is being broken, and hit films can now come at any time of the yr.
Source: https://www.thewrap.com/mamma-mia-2-power-of-women-at-box-office/
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